How it started

Every icon has a beginning.

“How It Started” is a limited-run collection of t-shirts celebrating the first spark of musical genius — the debut single. Each shirt in the series pays tribute to the A-side and B-side that launched an artist’s journey. On the front: the name of their very first single. On the back: the often-overlooked B-side that completed the story.

These designs are minimalist, bold, and timeless — just like the music that inspired them. Whether you’re a crate-digging vinyl lover or someone who respects humble beginnings, this line lets you wear the roots of greatness.

This isn’t just merch. It’s a tribute to first steps, raw ambition, and the power of a single track.